Maddy was born in LA and raised in Argentina & Miami. She is currently working as an ACD Art Director at Anomaly NY. Before joining Anomaly she was part of Saatchi NY, where she was part of the team behind “It’s a Tide Ad” campaign. Last year Maddy was named “The Next Creative Leader” by the One Show conference.
Also, in 2015 she was selected to be part of the See it Be it initiative at the Cannes Lions Festival of Creativity. She is also the founder of womancard.co, a deck of cards made of important women (or more colloquially: Yas Queens). She also created themostbeautifulwall.com, a collection of Hispanic art digitally hanged in the length of the border wall between Mexico and the United States in order to protest against Trump’s wall. When Maddy is not working, she spends time learning about emerging tech at the NYU ITP Summer Camp and Arduino Classes at the Cooper Union School.
Originally from Argentina, Laura helps steer the creative department at 72andSunny Amsterdam. She believes advertising can be an agent for social change, shaping people’s perceptions and culture, and especially when creativity challenges the status quo – and has worked ever since to make sure she delivers on this. In 2018, she was named Adweek’s “Creative 100” and Creative Director of the Year by Ad Age. Laura launched ‘Invisible Creatives’, an initiative aiming to get more female creatives in the industry by giving them more exposure to agencies and recruiters. She lives in the Jordaan with her cat Rocio Oliva and she has a soft spot for karaoke. Especially when it comes to Backstreet boys songs.
Partner & Partnership Director
Senta Slingerland is a freelance brand strategist based in London. For 8 years she was director of brand strategy at Cannes Lions, where she worked with Sheryl Sandberg to launch the Glass Lion: Lion for Change, awarding advertising that shatters stereotypes of gender.
Creative & Social Media Strategist
Born and raised in Madrid, Laura always thought that the world was too big to stay forever in the same place. She’s currently based in Amsterdam, working as an art director for 72andSunny.
As a kid, Laura used to believe that adults were never bored. After discovering that’s not necessarily true, she found in advertising a job that is both (almost always) fun and fulfilling. She believes that through creativity and storytelling you can make real impact, whether if this means making someone smile at the bus stop, or changing the conversation to make the world a better place. She was part of the team behind the #JustBoobs campaign in Amsterdam’s canals, and she gave a talk in the 20th edition of the CdeC awards festival in Spain.
Laura thinks that things don’t happen to you, you need to make them happen, and she lives by it.