Maddy Kramer | Founder

Maddy was born in LA and raised in Argentina & Miami. She is currently working as a Sr. Art Director at Saatchi & Saatchi NY, where she was part of the team behind “It’s a Tide Ad” campaign. She has been working in advertising for the past seven years for both general and US Hispanic markets.

She was selected to be part of the See it Be it initiative at the Cannes Lions Festival of Creativity. She is also the founder of, a deck of cards made of important women (or more colloquially: Yas Queens) She also created, a collection of Hispanic art digitally hanged in the length of the border wall between Mexico and the United States in order to protest against Trump's wall. When Maddy is not working, she spends time learning about emerging tech at the NYU ITP Summer Camp and Arduino Classes at the Cooper Union School.

Laura Visco | Founder

Laura is originally from Buenos Aires, Argentina. She is currently working as a Creative Director at 72andSunny Amsterdam. Laura believes advertising can be an agent for social change, shaping people’s perceptions and culture. She was one of the Creative Directors behind the highly acclaimed “Find Your Magic” campaign, repositioning AXE as a brand that champions individuality and encourages guys to find their magic. She was nominated for 'Creative Director of the Year' at AdAge's Creativity Awards 2018. She also made into the Adweek's Creative 100 list.

Josefina Franci | Social Media Manager

Argentinian with British accent, Josefina describes herself as a creative doer. With seven years of experience in the industry, she has worked for brands like Visa, UNICEF, KFC and Canon, and winning awards such as Young Lions UK (being the first Latin American to get to this point by that time), She Says Awards, Effie and Wave Festival, among others.

As a nomad, she has been working for the last years for several agencies in London, Madrid and Buenos Aires, always seeking for new briefs and challenges.

Josefina believes there're two kinds of people in this world- the fearful and the cowards- pointing that the only difference between them is that the fearful still cross the line, regardless the fear, while the cowards always stay in the comfort zone. Therefore, she recommends, always be fearful. Never a coward.

The Pledge