I am an experienced advertising copywriter and creative director, currently working at Wunderman Thompson Bangalore. Better known in the advertising circuits as “Annie”, I have launched and relaunched several iconic as well as home-grown brands. I believe in simple, insightful and engaging style of storytelling. My forte is in crafting copy that is empathetic and in building brands that are loved by all. When I am not doing that, I am probably walking around Cambridge Layout, hanging out at a new restaurant, clicking a complete stranger’s photo, or daydreaming behind a pillar.