Studied journalism and became a Copywriter by chance. With over 8 years working in the industry, she started as a content manager and worked her way through a creative direction for brands like Coca-Cola, CNT, República del Cacao, Tesalia and General Motors.
Chosen in 2017 as one of the region’s most promising creative leaders at El Dorado Fest for the Ver para ser program with Senta Slingerland.
In 2018, she became the first Ecuadorian chosen for Cannes Lion’s See It Be It program with Chloe Gottlieb.
She’s served as a jury for New York Festivals and Young Lions Ecuador.