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Gabriela Guerra

Full name

Gabriela Guerra

What are your preferred pronouns?
What is your sexual Orientation?
How would you identify your ethnicity?

Latina

Whereabout

Singapore

Creative Role

Copywriter

Currently working at

McCann

Portfolio

Bio

I’m a Brazilian creative copywriter based in Singapore and 1 of the 15 women selected worldwide by Cannes Lions to the See It Be It programme in 2019. I started my career in small agencies in my sunny and loud hometown, Recife. In 2011, I moved to São Paulo to pursue an opportunity in a big agency. And I found one as big as it gets: AlmapBBDO. Almap shaped the copywriter I am today. I value solid campaigns, brilliant headlines, crafted scripts, and really good concepts. In 2016, I joined Ogilvy Brazil. At Ogilvy, I improved my digital and strategy skills, found out how pitches work, and took part in my first global campaigns. Then, I moved to Asia in 2018. Here in Singapore I also worked at Ogilvy and now I’m a Creative Group Head at Saatchi&Saatchi. Here are a few clients I’ve created for: Volkswagen, Audi, BMW, Pepsi, O Boticário, General Electric, Visa, Hewlett-Packard, Advil, Airfrance, Pond’s, Dove, Huggies, Kotex, and Comfort. Last but not least: I’m the co-creator of  Fair Lions, an initiative to change the rules of the Young Lions competition in Brazil and make it more diverse. I’m proud to tell you more than 1000 creatives signed the petition. And because of that, I was selected as one of the “25 young people who fight to change the advertising industry“.

Location

Whereabout
Singapore

Title/role

Creative Role
Copywriter

On the web