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Juliana Paracencio

Full name

Juliana Paracencio



Creative Role

Creative Director

Currently working at

Publicis Spain


Nice to meet you! I am Ju.

I’m a Brazilian creative who is not afraid of getting to know new places. I‘m from Campinas, a city with more than 1 million inhabitants, but that feels like a village in the Brazilian countryside. I always felt the world was too big to stay there my whole life, so I decided to explore our big blue planet. More than art direction craft, I love to come up with ideas. Hence my first portfolio got me a job as an intern copywriter at Leo Burnett in Brazil. When I told my future boss that I was actually an art director, he reacted with a mix of surprise and contempt. Nevertheless, I got the job.

I’m currently an Executive Creative Director at Publicis Spain, working on global and local brands such as Renault, Garnier, Telefonica, Carrefour, IKEA, and many others. In my first months in Madrid, I led Publicis to become Top 4 Most Creative Agency in Spain in the Cannes Lions 2019, by creating IKEA’s Most-shared campaigns of all times, the IKEA Real Life Series, which also led IKEA UAE to win its Lions in the Cannes Lions and many other international awards. Besides IKEA, I also have been leading Renault, Carrefour and Smart to be recognized and nominated internationally.

Previously, I have worked in Brazil, in Germany and in the Middle East, in agencies like Jung von Matt, Leo Burnett and Ogilvy. Before Spain, I worked as Regional Creative Director at Ogilvy Dubai in the Middle East and North African region, where I led 15 offices from my hub in Dubai, working for clients such as IKEA, Volkswagen, Coca-Cola, Vodafone, Burger King, and Pfizer. At Ogilvy, I got to grips with an important piece of business in a challenging market in a remarkably short space of time, my work winning 5 Pencil at D&AD, 3 Gold Lions and 1 Silver one in the Cannes Lions, leading it to be considered the ‘The 5th Most-Awarded Print/OOH campaign in the world by Gunn Report 2016’, Ogilvy Jeddah and IKEA Saudi Arabia to win its first awards, and Ogilvy to win Cannes Lions Network of the Year. The campaign ‘It’s that affordable’ stood out especially for its Craft in Design, which made myself to be considered one of the most-awarded art directors in 2016. In 2017, the same happened, where I led Ogilvy Jeddah and IKEA Saudi Arabia to win in Cannes Lions for the second time in a row.

Besides work, I love traveling. So far, I have worked so far in 4 countries (Brazil, Germany, United Arab Emirates and Spain), 1 independent agency and 4 networks (Jung von Matt, Leo Burnett, Y&R, Ogilvy, and Publicis). I also like to work out but I‘m not a cross-fit maniac. I love coffee, Fridays, cinema, tv series, anything that makes me laugh or anything that is disruptive. Oh, I am not a smoker but I love to socialize.

If you want to discuss ideas, opportunities or just the weather, feel free to contact me:

And if you would like to know more about my story, take a look at this article published at Luerzer’s Archive:!.html


Cannes Lions
One Show
Spike Asia
El Ojo de Iberoamérica