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Juliana Paracencio

Full name

Juliana Paracencio

Whereabout

Spain

Creative Role

Creative Director

Currently working at

Publicis Spain


Bio

Juliana is currently an Executive Creative Director at Publicis Spain, working for clients such as Renault, Telefonica/Movistar, Garnier and many others.
Before moving to Spain, Juliana has worked in independent and network agencies in the United Arab Emirates, Germany and Brazil, like Jung von Matt, Ogilvy Dubai, and Leo Burnett. At Ogilvy Dubai, she got to grips with an important piece of business in a challenging market in a remarkably short space of time, her work for them winning 5 Pencil at D&AD and 5 Lions at Cannes Lions, leading it to be considered the ‘The 5th Most-Awarded Print/OOH campaign in the world by Gunn Report 2016’, Ogilvy Jeddah and IKEA Saudi Arabia to win its first awards, and Ogilvy to win Cannes Lions Network of the Year. The campaign stood out especially for its Craft in Design, which led Juliana to be considered as one of the most-awarded art directors in 2016. Same happened in 2017: Juliana led Ogilvy Jeddah and IKEA Saudi Arabia to win in
Cannes for the second time in a row. In Madrid, it was not different: in 3 months after Juliana joined Publicis
Spain, she led Publicis to create ‘probably the most shared IKEA campaign of all time’: Real Life Series. Which led Publicis Spain and IKEA UAE to win 2 Lions in Cannes and Clio Awards. Besides IKEA, Juliana has created pieces from brands like Carrefour and Supeco, that also got nominated in award shows.
More than art direction craft, Juliana loves to come up with ideas. Hence her first portfolio got her a job as an intern copywriter at Leo Burnett in Brazil. When she told her future boss that she was an art director, he reacted with a mix of surprise and contempt. Nevertheless, she got the job. In São Paulo, she had the chance to learn from remarkable Brazilian art directors, that made and still make history in Cannes. It was an ironic start of the career of an award-winning art director.

Awards

The Pledge

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