People believe that Brands can change and improve the World.
Not the Government, not the laws or Public Institutions. Brands.
Advertisers must compromise with the people, with the World. Because in our minds and hands are the opportunities to achieve the change.
I embrace that believe. Fiercely.
I have worked on BBDO, DDB, McCann, FCB, GREY and now in the Independient Argentinan agency: Together W/
Here one of my last works: Almost a Monument for Clorox.