Letícia Rodrigues is a Senior Art Director, with almost 10 years of experience, born and raised in a city where there is not even a single advertising agency.
Just one year after moving to São Paulo, she won her first Cannes Lion, the only Health Lions award for Brazil that year. During her career, she has been working for well-renowned global and local brands across some of the biggest global advertising networks. Her work has led to awarded campaigns also recognized by The One Show, Young Guns, El Ojo, Wave Festival, Effie Award.
Across all these years, she has been putting effort to trespass the boundaries of inequality within the market, especially looking at socially vulnerable people dreaming of an advertising career.
She is currently working at Wunderman Thompson and also teaches at CUCA Creativity School, both in São Paulo.