I’m an Argentinian copywriter and Creative Director who loves taking challenges as opportunities. That resilience helped me to collaborate with world-class brands as Coca-Cola, Unilever, Procter & Gamble, GSK, Subway, Under Armour, Toyota, Scotiabank and Samsung.
I was born in Buenos Aires, where I enjoyed working at renowned agencies as Leo Burnett, Grey, Del Campo Saatchi & Saatchi and Ogilvy.
More recently, Wunderman and Cheil were the agencies that allowed me to fulfilled my interest in the adoption of new digital technologies.
My passion for creativity allowed me to win prestigious advertising awards at Cannes, LIA, New York Festivals, EL OJO de Iberoamérica, FIAT, Sol de San Sebastián, D&DA among others.
Since 2015 I reside in Panama City with my husband and two children, where I am a member of Cheil’s Global Creative board leading Samsung communication for Central America.