During May, we are spotlighting the Chilean talent picked by Michelle Guichard. All the creatives answered some questions about their favorite work they created.

Sr. Art Director

Your favorite piece of work and why?
I love to think of ideas that can help others. One of my favorite campaigns I worked on it’s called “Doors” for Movistar while I was a creative at Dhélet VMLY&R, Argentina. What I like about this campaign it’s the message it conveys, at the moment it was a unique message to talk about gender violence. Another campaign I feel proud of is “Advice of courage”, for the national institute of cancer, not that long ago at PJD. it was a very emotional and beautiful process where we had the chance to help women. 

How do you make yourself visible?
Being visible is not only about awards (they do help haha). Being visible it’s fighting for the ideas that you love and you give yourself entirely to them. Being visible it’s helping other women become visible as well, not only in advertising but in life. Sisterhood is the only thing that helps us become truly visible.

Sr. Art Director

Your favorite piece of work and why
?
We are used to creating campaigns that set the brand’s needs as a starting point but, shouldn’t we think the other way around? Considering what the world needs first, then what our audiences would find useful, surprising, or innovative and finally adding a strategic layer around the brand’s core message. “I am spatial” it’s a personal project that could potentially be matched to a specific brand’s content ecosystem by making few tweaks. What a better time to think backward than now?

How do you make yourself visible?
When I started this crazy adventure I knocked at doors as if I was playing “ring and run”. I didn’t analyze where I belong, I knew I could adapt anywhere, so I just knocked every door I could. With the time I’ve learned that even if we creatives have plenty of flexibility, in essence, we have a specific style that is most appreciated in some places better than others. I make myself most visible when I search for teams that share my beliefs and with whom I can build up instead of just competing.

Creative Director

Your favorite piece of work and why?
I have two campaigns that I liked. The first is for the Las Rosas Foundation, an idea that I worked during my time at Mccann Santiago, a campaign to generate donations for grandparents, we managed to raise more than 5,260 USD, we only had 12 USD budget. With a Tweet bot and words related to the winter season, we invite people to donate, the campaign was successful and won silver Effie in 2017. And the second campaign, it’s a personal initiative, due to the pandemic I couldn’t return to home, Chile and that I was stranded in Mexico with more than 130 Chileans. We need to make viral the fact that we were unable to go back home and ask the Chilean government to get us a humanitarian plane. The campaign was so successful that we were feature all over the media, we shared many parliamentarians and we were able to return to Chile on May 10, 2020.

How do you make yourself visible?
I Always alert to all the news in the advertising industry, looking for new campaigns, attending conferences held by great advertisers, researching new applications, or informing myself with the latest news through friends or the Creative Circle. In addition, I am sharing content on LinkedIn that is a good viewing platform both to find new job opportunities and to recommend different actions that go viral.

Jr. Copywriter

Your favorite piece of work and why?
My favorite piece of work that I’m the proudest is Papa Johns and NotCompany co-branding campaign. Because it was so much fun bringing it to life! It is not often we have the opportunity to work and have fun at the same time, so that’s why this campaign is so special to me. Also, the creative process was challenging and I learned so much from it, so now I feel more confident and ready for the next brief.

How do you make yourself visible?
I make myself visible trough my motivation, my hunger, my willingness to help, learn, and to create. I also feel visible because of my community “Círculo de Creativas Chile” They have been a huge inspiration to me and a place where I can make other women visible. Being part of something special makes you special. I have always been a go-getter, so I always find a way to make myself visible.