May is Chilean month at inVisible Creatives, meaning we’re dedicating the whole month on showcasing talent from Chile. Part of that is shining a light on the Chileans that have caught international attention.

Sr. Copywriter, Opendor

How did you get the international attention you got?
I was one of the winners of  “Creativas Visibles” at El Ojo de Iberoamérica, 2019


What do you think are the main differences between working in Chile and abroad?
I have only worked in Chile, but I think that in essence, it should not be very different. Advertising is advertising anywhere in the world, and a good idea too.

In what way is Chilean creativity unique?

Chile is like a great classroom, in which we are all partners: we have our way of speaking, our jokes, our characters, and that is seen in advertising. While I said that a good idea is good anywhere in the world, I don’t know if some of my favorite campaigns would be understood in other countries without an explanation.

Who inspires you in this industry?

All the girls from the “Círculo de Creativas Chile”. There are many who have great positions and awards, but they have the humility to reach out to those who are starting, those who want to continue growing. It is an amazing and powerful group.

Where would you like to be in the next 5 years?

What I know is  that I will be writing, creating. It is my passion and it is where I want to be.

Has moving abroad or got the international attention you did, make you feel less invisible at work, and how? 
It is nice to receive international attention, but feeling less invisible is in yourself, and in the work, we do every day.

What is the campaign you’re most proud of having worked on?
It is difficult to pick one. But if I had to pick, I like the work we did with the “Santa Isabel” supermarket at that time we broke the typical advertising of the category. Also, when I was a student with a friend we created a campaign for a pet shelter that helped tripled adoptions and donations. They are very simple campaigns, but I’m proud of them.

Executive Creative Director, Ogilvy Colombia

How did you get the international attention you got?
Ogilvy Red, Awards, Linkedin

What do you think are the main differences between working in Chile and abroad?
In Chile, the market is much smaller than the others, which is already very different from other realities.
Also, the culture is different in each country and you have to speak differently locally to each one

In what way is Chilean creativity unique?
I think our history marks some differences that we can show the world.

Who inspires you in this industry?
Laura Visco, Mónica Moro, Chacho Puebla and and many people I worked with.

Creative Director at Shackleton, part of Accenture interactive

How did you get the international attention you got?
I was selected as among 11 female creatives to be part of See It Be IT, El Dorado, 2019.

What do you think are the main differences between working in Chile and abroad?
Things are pretty much the same. In every country, we have the same rhythm, the same energy, the same clients. I just think that we are more tired than maybe Argentina or Colombia. We lost the passion that we learned in school, and that reflects on the ideas that the world sees from Chile. We need to learn how to bring it back to our teams, it’s a daily challenge.

In what way is Chilean creativity unique?
We are resilient. EVERYTHING may be burning outside, but we will be working. I think is the same with creativity, I think that we have a real talent for finding opportunities in the worst times.

Who inspires you in this industry?
I used to reply to this with one or two creatives who seemed like they did an amazing job, but over time I have found that I am inspired every day by women who have clear goals and a hunger to earn everything. There is no better inspiration than not being alone in this race for the gold.

Where would you like to be in the next 5 years?
In Orlando, doing amazing creativity for Disney (and wearing my mickey ears)

Has moving abroad or got the international attention you did, make you feel less invisible at work, and how?
YES! in so many different ways. It’s ironic how your professional value changes the exact moment that your plane lands in Santiago. It seems that we are so doubtful of our industry that we urgently need to be validated outside to recognize the talent we have among ourselves.

What is the campaign you’re most proud of having worked on?
I love the Seguros Falabella – Tesla campaign. A really fun idea.