May is Chilean month at inVisible Creatives, meaning we’re dedicating the whole month on showcasing talent from Chile. Part of that is shining a light on the Chileans that have caught international attention.

Sr. Copywriter, Opendor

How did you get the international attention you got?
I was one of the winners of  “Creativas Visibles” at El Ojo de Iberoamérica, 2019


What do you think are the main differences between working in Chile and abroad?
I have only worked in Chile, but I think that in essence, it should not be very different. Advertising is advertising anywhere in the world, and a good idea too.

In what way is Chilean creativity unique?

Chile is like a great classroom, in which we are all partners: we have our way of speaking, our jokes, our characters, and that is seen in advertising. While I said that a good idea is good anywhere in the world, I don’t know if some of my favorite campaigns would be understood in other countries without an explanation.

Who inspires you in this industry?

All the girls from the “Círculo de Creativas Chile”. There are many who have great positions and awards, but they have the humility to reach out to those who are starting, those who want to continue growing. It is an amazing and powerful group.

Where would you like to be in the next 5 years?

What I know is  that I will be writing, creating. It is my passion and it is where I want to be.

Has moving abroad or got the international attention you did, make you feel less invisible at work, and how? 
It is nice to receive international attention, but feeling less invisible is in yourself, and in the work, we do every day.

What is the campaign you’re most proud of having worked on?
It is difficult to pick one. But if I had to pick, I like the work we did with the “Santa Isabel” supermarket at that time we broke the typical advertising of the category. Also, when I was a student with a friend we created a campaign for a pet shelter that helped tripled adoptions and donations. They are very simple campaigns, but I’m proud of them.

Executive Creative Director, Ogilvy Colombia

How did you get the international attention you got?
Ogilvy Red, Awards, Linkedin

What do you think are the main differences between working in Chile and abroad?
In Chile, the market is much smaller than the others, which is already very different from other realities.
Also, the culture is different in each country and you have to speak differently locally to each one

In what way is Chilean creativity unique?
I think our history marks some differences that we can show the world.

Who inspires you in this industry?
Laura Visco, Mónica Moro, Chacho Puebla and and many people I worked with.

Creative Director at Shackleton, part of Accenture interactive

How did you get the international attention you got?
I was selected as among 11 female creatives to be part of See It Be IT, El Dorado, 2019.

What do you think are the main differences between working in Chile and abroad?
Things are pretty much the same. In every country, we have the same rhythm, the same energy, the same clients. I just think that we are more tired than maybe Argentina or Colombia. We lost the passion that we learned in school, and that reflects on the ideas that the world sees from Chile. We need to learn how to bring it back to our teams, it’s a daily challenge.

In what way is Chilean creativity unique?
We are resilient. EVERYTHING may be burning outside, but we will be working. I think is the same with creativity, I think that we have a real talent for finding opportunities in the worst times.

Who inspires you in this industry?
I used to reply to this with one or two creatives who seemed like they did an amazing job, but over time I have found that I am inspired every day by women who have clear goals and a hunger to earn everything. There is no better inspiration than not being alone in this race for the gold.

Where would you like to be in the next 5 years?
In Orlando, doing amazing creativity for Disney (and wearing my mickey ears)

Has moving abroad or got the international attention you did, make you feel less invisible at work, and how?
YES! in so many different ways. It’s ironic how your professional value changes the exact moment that your plane lands in Santiago. It seems that we are so doubtful of our industry that we urgently need to be validated outside to recognize the talent we have among ourselves.

What is the campaign you’re most proud of having worked on?
I love the Seguros Falabella – Tesla campaign. A really fun idea.

Creative Director @ Raya

How did you get the international attention you got?
In 2017 I was part of the first “Ver Para Ser” female creatives in Latin America for El Dorado Festival in Colombia, and the next year got the honor of being part also of “See It Be It” in Cannes Lions.
What do you think are the main differences between working in Chile and abroad? 
The culture is so different. In Venezuela I never saw gender discrimination, I met a lot of female creative directors and CEO’s, it was a very balanced industry where the only thing that matter was the ideas. But, when I arrived in Chile 5 years ago, I had a different experience, I found it harder to felt part of creative teams because it was all dominated by men. The good thing is, that situation led us to create the Female Creative Circle of Chile, we got together tho change that reality and now we have a more diverse industry.
In what way is Chilean creativity unique?
The Chilean audience is a tough one, they like unique honest advertising and if they feel that any piece is trying to sell them a fake reality, believe me, they will let you know. So it has been a very interesting year, because advertising is now led, more than ever, by the people’s interests and motivations. We have a challenge now, with all this new situation, and that is definitely the path of story doing instead of just storytelling.
Who inspires you in this industry?
Right now, because I’m a new creative mother, I feel very inspired by Viviane Pepe Global Creative Director of Avon Brazil. She does an outstanding job empowering women, has won incredible awards, and is also an amazing mom. That’s what I want to achieve in the future.
Where would you like to be in the next 5 years?
Raising an independent, strong, and lovely daughter and also doing a great job with a new perspective on creativity, and hopefully winning some awards too.
Has moving abroad or got the international attention you did, make you feel less invisible at work, and how? 
Absolutely, when I came to Chile from Venezuela I felt totally Invisible. No contacts and a completely new culture and Industry to step in to. I remember someone told me once that my ideas where too “Caribbean”, but it was only because of my accent. I felt bad for being who I am at that time, but in the end, ideas are universal and diversity is always a plus; so with a lot of hard work and making myself visible with all the international recognition I had, I managed to demonstrate that my creativity is valuable.
What is the campaign you’re most proud of having worked on?
The Unicef idea has a special place in my heart because thanks to that idea my female partner and I won the Young Lions Competition in Chile and we could accomplish our dream to go to Cannes Lions and represent the country. Being the only female partners to achieve that in years was great because all we see year by year is a male-dominated competition. And talking about a recent one, the idea for Salcobrand “Tatuajes con Historia” was really a very touching experience because there I realized we can change people’s lives with our campaigns. A cancer survivor opens up to us and let us make an homage to her by tattooing the marks of the mastectomy she had. We made her feel like a goddess that day, and she was so happy with all the experience and the flower tattoo that embrace the meaning of life for her. Also, the brand was perceived with more empathy, the audience gave us so much love, it was more than just selling good skincare products. I’m actually still a friend with the lady of the ad.