For the whole of June 2020, we’re featuring creative talent from Belgium. Please meet Julie Vanderbeck, Art Director LDV United.
What is the piece of work you’re most proud of and why?
I’m most proud of ‘Breastfeeding Extras’ that we created for Kind & Gezin. At the time there were several cases of Belgian women who were breastfeeding in public and were harassed for it. They were being sent away from restaurants because other clients were offended by them feeding their baby, for example. Together with a small group of passionate people we created a database of breastfeeding extras. These are extras as we all know them: people sitting in the background of our favourite tv shows. Instead of just sitting there, they’re breastfeeding. The campaign was meant for all kind of creators: people who make tv, soaps, videoclips, comic books. Any medium that’s part of popular culture. In this way we tried to re-introduce breastfeeding as part of our daily life and make it in this way normal again.
Do you ever feel invisible at work and if so, how do you make yourself more visible?
Only when I wear my invisibility cloak! In all seriousness, I don’t feel invisible at work at all. I can imagine there still are places where you really have to earn your place before they take you serious as a female creative (more so than your male colleagues), but I’m very lucky at LDV United. Come to think of it, the amount of female and male creatives working at our agency is actually exactly the same. It’s still definitely a problem to find women at higher positions in agencies, but we have a badass woman in one of the highest management positions, so she’s the best example that everything is possible.
Who do you admire in the industry and why?
I don’t really admire one person in particular. I do admire people who create amazing ideas, whether it’s solving a specific problem or just for having a good idea. Ideas that can grab you in a second. For me those are mostly the ideas everybody understands. Not only people from the industry, but also, for example, my grandmother. When those ideas contribute to a bigger, greater cause I can get really jealous. They’re the biggest motivators to keep on trying to push your own ideas further.