Please meet Erica Sevens, Creative Director at Grey New York.
How did you get the international attention you got?
I moved to New York very early in my career which exposed me to some really amazing opportunities and lots of talented people. More recently, participating in the incredible Cannes See It Be It leadership program helped put me in the spotlight. I recommend all female leaders apply!
In what way is Australian creativity unique?
The combo of Australian brands, smaller budgets, and more trust-filled client relationships has to lead to some incredibly fresh thinking. Also, the Australian way of life and humor is pretty unique. That definitely translates into the work.
From what you observe, what do you think are the main differences between working in Australia and abroad?
In New York, people are way more focused on chasing the title than my experiences back home.
Who inspires you in this industry?
Anyone who isn’t afraid to fail, especially right now.
Despite the attention you and your work has gotten, do you ever feel visible at work still? Did you ever at the start of your career? What did you do to overcome it?
I have felt invisible on and off throughout my career and I find it changes enormously depending on my leadership and environment. I feel the most invisible when my creative perspective isn’t seen. If that happens and I can’t fix the problem myself, I remind myself to follow my gut and just keep going. It’s got me this far.
For people who feel invisible professionally, what would be your advice?
Try and get your unique creative perspective seen. Present the idea that horrifies you, disagree with everyone else in the room if you feel differently, and realize that your unique perspective is your superpower. Holding it back won’t make you stand out. But keep showing it off and someone will notice you – maybe one day the whole industry will too.
What is the piece of work you’re most proud of having worked on?
Purpose-driven work is my passion, so definitely my Train The Mind mental health work with Steph Curry.