Please meet Gloria Concepción Sr.Writer @mullenloweus
What is the piece of work you’re most proud of and why?
My favorite piece of work is probably “This is Haiti.” A spot we proactively developed for Pepsi during the last World Cup. Going there and witnessing first hand everything Haitians do to be able to play fútbol was a humbling experience. They memorize anthems in different languages, make their own soccer balls, and play barefoot on the streets. When you love something so much, nothing can get in the way. They don’t focus on what they don’t have, I try to remember that every single day. This whole puzzle required a lot of people saying yes and trusting us, sometimes blindly, and our incredible Pepsi Client, Carlo Espinoza made it all possible.
Do you ever feel invisible at work and if so, how do you make yourself more visible?
I think feeling invisible has to do with where you think your worth comes from. I do not place that on other people. My value comes from how I perceive myself and what I think I can bring to the table. And believe me, I am probably more harsh on myself than anyone else. However I do not let other people’s perceptions define who I am. There has been plenty of situations where someone wants to silence me or ignore me and I take that as a problem they have, not a problem I have.
Who do you admire in the industry and why?
I admire people who are passionate and intense. I feel like almost everyone I know in this industry is fighting some kind of battle. Stronger creative, a more balanced life, more diversity, more females, better representation. All of it together is what’s going to make this industry better.
What do you love about your job?
I love making things and thinking of ideas. It’s lsomething that’s bigger than me. I can be exhausted driving or taking a shower and my brain never stops. The rush that you feel when a bunch of abstract things come together for the first time… I’m addicted to it. Also I love having arguments and defending things. I was made for it. At one point I thought I was gonna be a lawyer.