United Arab Emirates
Saatchi & Saatchi Dubai
Began my career as a feature writer (Elle Magazine), I turned to strategy (Wieden+Kennedy NYC & VINA Inc SanFrancisco) and after taking an 8-month sabbatical to become a powerlifter, I found my way back to my writing roots as a copywriter at Saatchi & Saatchi Dubai.
***I’ve also dabbled in financial reporting and almost sold a language algorithm used to disrupt the journalism world back in 2016 to VOX Media.
Fast forward to my current role:
Over the last two years, I’ve grown as a writer from handling the daily bread & butter work, to leading projects, pitches and accounts. My art director and I are the go-to Cadillac team and have also successfully collaborated on proactive work, including winning Bronze at Young Lions MENA, as well as a WIP campaign about Childhood Cancer (Nursery Signs) which we hope will change the way people approach such a daunting subject!