Richard Pels is an advertising creative director and copywriter who has worked for ad agencies such as BBDO, Y&R, Ogilvy, Scali McCabe & Sloves, Grey and Saatchi & Saatchi. He’s been freelancing and consulting as a writer and creative director for the last 20 years. Richard has won all major advertising awards, including One Show Golds, One Show Best of Show, Art Directors Club, Clio Awards and Cannes. He’s published children’s books, writes fiction and opera librettos, bicycles and plays guitar. His portfolio is at http://www.richardpels.com/